How do you position your product VALUE in today's economic climate?

A Night at the Movies for two

tickets to your favorite show ~ $25

Refreshments ~ $15

Gas ~ $10

TOTAL ~ $50 for 90 minutes

That breaks down to $5.56 per minute

Dinner out on the town for two

Drinks ~ $15

Appetizers ~ $10

Dinner ~ $25

Gas ~ $10

TOTAL ~ $60 for 90 minutes

That breaks down to $6.67 per minute

Stitching with a Friend

Fabric (Linen) ~ $20

Fibers ~ $12

Chart ~ $10

Gas ~ $10

TOTAL ~ $52 for 300 minutes

That breaks down to $1.73 per minute

Stitchers receive an additional 210 minutes of entertainment for less money!

Here’s a great example of how Loose Thread Stitchers shows value to our customers. How are you positioning your company to compete in this economy? Why not showcase the VALUE your customers receive when they choose to purchase your products over others? The above example would be a wonderful example to send to your customers in your monthly newsletter. Better yet ~ why not engage your customers? Creating an environment where customers can connect with your company in a new and exciting way to help build customer loyalty and referrals!

Interested? Great! Ok here’s what to do! Copy and paste the examples above in your newsletter. Ask your customers to send you more examples. For each example sent they will be entered to win a prize. Set a deadline for entries. One entry will be chosen the winner on a set date and will be announced in the following month’s newsletter.

Be sure to add a blurb about why this prize is so valuable. This doesn’t mean the prize has to be expensive. You need to convey to your customers why it is special, why do you love it so much and why do your customers HAVE TO HAVE IT!

When you announce the winner in the next newsletter why don’t you surprise all who entered with a 10% discount on said product (whatever the winner receives)? This will encourage future participation; bring traffic into your store and increase customer referrals ~ shoppers LOVE exclusive discounts!

Marketing is an essential part of any business and by positioning your company as an alternate VALUE in today’s economy in your field makes your company even more essential. These small steps will enable your company to continue to build a successful link with your customers!

Don't ever let anyone stand in the way of following your dream...just trip 'em and keep on going

I know I'm a bit feisty this morning. I can't help it. I woke up angry. Terrible isn't it? I woke up that way b/c I had a dream about a friend who wanted to start her own business and all her friends kept telling her it would never work. They said she was crazy and what was she even thinking trying to do starting her own business. Isn't being home with her children enough? Why does she want to add extra stress and pressure? What more could she possibly want? Poof, I woke up. Crazy dream right? Not really, see it was based on actual events.

I do have a friend who is going thru this right now. My dream just made it much more infuriating and I had to vent. See my girl is a fabulous woman, she is smart talented and most importantly she is starting to believe she can make this happen. The sad part is she's listening to the "chatter" around her. I'm worried she always will.

It is hard going out on your own. It is hard not to listen to the "chatter". It is hard taking the leap ~ I know this might sound a bit harsh but ~ Tough! Anything worth doing makes you a bit uncomfortable; it’s called taking a chance. But think of the alternative. NOT doing it! Are you comfortable letting others run your life? How do you feel about putting limitations on you and what you can become? Would you feel good about looking back on your life 10 years from now and knowing what “could have been”? I don't think so.

I know it sounds corny but you can be anything you want. I know a bit afterschool special-ish but it's the truth. Stop holding yourself back and just put yourself out there and try it. Stop listening to the “chatter” and go after your dream. Hey if you fail ~ who cares at least you went for it. I never want to look back on my life and wonder what if. No more excuses, no more thinking it over, just take the leap and get into it ~ you'll never know until you try.

Most importantly, surround yourself with women who BELIEVE in you. By believe I don’t mean women, who give lip service. People who politely nod their heads and blow smoke up your skirt. I mean real women who want you to succeed. Women, who want to support you, encourage you and be there while you are building and working to make your dream a reality. Find women who know how hard you are working and continue to find ways to help support you on your journey. These are the women of Stella and Mimi. These are the women you need to meet. These are the women who will help change your life ~ b/c they helped change mine!

~ Colleen

Welcome to Stella and Mimi!

Dream. Believe. Achieve.

Those three words completely embody our mission here at Stella and Mimi. We are a network of women entrepreneurs who meet monthly to discuss our business goals and challenges, and network/refer business to each other.

And we do it all in sweatpants.

Please read all the info, such as our mission statement and our FAQs, and feel free to contact us with any questions!